Ready to grow your research agency?
We're here to help you find and keep your ideal clients.
I was a client in the insights sector for many years. I've seen successful research agencies pitch well, and others pitch poorly.
Our niche is in leveraging better client-side understanding to help research agencies level-up their marketing, sales and onboarding.
Andy Davies - Founder
Core services
We're here to support your teams. Whether you need help attracting new prospects, closing deals or welcoming new clients, we've got you covered.
Demand generation
Sales accelerator
Onboarding new clients
One-off services
Not sure exactly where to focus to see the biggest returns? We can help.
.png){kind=small}
Full funnel review
What we deliver
Demand generation
Attract high-quality leads with targeted campaigns.
Let us handle finding new clients for you. We create targeted marketing campaigns that speak directly to your prospects. We start by mapping out the ideal path to purchase. Then we get on with guiding prospects along a coherent funnel from awareness through to indicating when they are ready for a sales conversation.
All done in a way that not only passes leads to the sales team, but also gives them the right insights to help convert them into clients.
Sales accelerator
Convert leads into loyal clients with strategic outreach.
We'll snag those new clients before they slip away. We act fast to qualify and nurture leads into lasting clients. We do this by reaching out to the right person, with the right message, at the right time. We are happy leading demos and pitch presentations that will close the deal.
And we'll always represent you in a way that's consistent with your agency branding and enhances your reputation.
Onboarding new clients
Seamless client transitions to maximize retention.
Just won a pitch? We'll set everything up to smoothly transition them from sales to account success teams. We do this by mapping out the ideal onboarding experience and personally managing the entire setup phase.
We'll make sure your new clients feel welcomed and supported, as well as managing their expectations to ensure their relationship with your account success teams gets off to the best possible start.
.png){kind=small}
Full funnel review
Pinpoint exactly where to focus your team's energy and resources.
We'll do a full review of your current state - From the top of your marketing funnel, through the entire sales journey, to the handoff between sales and account success teams. Then we'll present back a tailored 90 day action plan identifying any frictions in your client journey and recommend the fixes to unlock your biggest opportunities.
This is your first step towards increasing your market presence and converting more new and repeat business.
Pitches are lost if sales teams don't have the research background to really get under the skin of prospects' challenges.
Many agencies expect their senior researchers to sell, when really their skillset (and interest) is in delivering insight.
If there's a rushed handoff between sales and account success teams, the new client's expectations often aren't well managed and the account success team is under pressure from day one. Repeat business opportunities can slip away.
We spotted 3 ways market research agencies are losing revenue
Client Cupid was formed to fix this!
From a niche position of strong client understanding and empathy, we help research agency teams connect more successfully with their ideal clients.
Meet the founder
Andy Davies
Mexico City
Hi, I'm Andy. I have over 15 years experience in the insights sector, mostly in client-side roles including Weetabix, Pepsi and Samsung, as well as agency-side experience on Tata, LG Electronics and Coca-Cola. I set up the insights agency rosters both at Britvic (Robinson's, 7up, Pepsi etc.) as well as at Weetabix. I know what it takes to navigate marketing, insights and procurement teams to become a rostered agency partner.
My understanding and empathy for the challenges client-side research teams face enable me to help you better connect with prospects and sell in the way they want to be sold to.
Expanding into the UK, US or LATAM markets?
