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Why Client Cupid
Client-side understanding
A unique combination of client-side understanding, system thinking, and research agency experience
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Your client acquisition system won’t work unless it reflects how buyers actually think and buy.
Our system
Predictable pipeline comes from fixing your client acquisition system - Not doing more random marketing.
We build your system across four core areas:
A clearly defined target market
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Identify the specific companies you want to win.
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Map key decision-makers and buying roles.
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Understand their priorities, pressures, and how they choose partners .
A clear and compelling positioning
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Define why your business is chosen over alternatives.
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Align messaging to what your buyers actually care about.
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Ensure your value is clear in every interaction.
A system to generate demand consistently
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Content strategy
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LinkedIn
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Thought leadership
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Case studies
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Lead magnets
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Scorecards
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Landing pages
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Outbound campaigns
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LinkedIn
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Email
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Targeted outreach to high-value accounts (Account-Based Marketing)
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A system to convert interest into pipeline
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CRM and follow-up processes.
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Lead tracking and ownership.
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Sales enablement and handover.
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Structured approach to turning interest into meetings.
How we work
There are 3 ways to start working with us:
Full System Build
End-to-end client acquisition system design and implementation across the 4 areas of our system.
Includes:
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Demand generation setup (content, outreach, Account-Based Marketing)
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Conversion system design (CRM, follow-ups, pipeline tracking)
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Ongoing implementation support
Best for:
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Businesses that want a predictable pipeline with a solid conversion system.
System Design Sprint
We design your system, focusing on targeting and positioning (i.e areas 1 + 2 of our system)
Includes:
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Defining your ideal client profile (ICP) and target account list
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Positioning, messaging, and value proposition clarity
Best for:
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Businesses lacking clarity on who to target and how to position themselves
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Getting the foundational elements in place
System Diagnostic
A focused review of your current system to identify critical gaps and define where to prioritize action.
Includes:
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Clear breakdown of gaps across the 4 areas of our system
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Customized actions to improve your pipeline
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Expert perspective on what’s holding growth back
Best for:
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Businesses that want clarity before committing to a full build
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Low friction, high-value diagnostic
Not ready to fix your system yet?
Get practical ideas on how insights businesses are building predictable pipelines.
Join the newsletter for:
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Client acquisition strategy tips
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Real examples from the insights space
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Practical ways to improve your system
"I’ve walked in your clients’ shoes.
Who better to help you build a system that actually converts?"
Andy Davies, Founder - Client Cupid
Testimonials
"Andy is a gifted marketing, insights and sales professional. He has helped ThinkNow sharpen its messaging and improved our processes for conversions. Andy’s smart, genuine, hard-working, and great at what he does. I highly recommend working with him".
Roy Eduardo Kokoyachuk, Co-Founder & Principal - ThinkNow
"Andy and Client Cupid have been a go to source of advice and support in the development of Acies Insight's digital marketing and comms activities over the last year. I wouldn't hesitate in recommending Andy in terms of providing both clear and actionable guidance, as well as hands on support for any vendor or agency with growth aspirations working in the market research industry".
Simon Staplehurst, Founder - Acies Insight
“Andy is an excellent professional. We have worked together with him and our team at Livepanel designing strategies and concrete actions that allowed us to achieve the expected results. He has deep knowledge of the market research industry and strong strategic thinking and commercial skills”.
Agustín Elissondo, CEO & Co-Founder - Livepanel